hawkeyed
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Know exactlywhat sold.

Hawkeyed keeps an exact, live copy of your BigCommerce store and turns every order since your first into dashboards, maps and answers in plain language.

Install on BigCommerceFree to start. Read-only access.
  • Outdoor gearWhich first products bring buyers back
  • TablewareGross margin by brand, every year
  • Specialty coffeeWho's due to order again this week
  • SkincareThe price points that earn the most
  • FootwearThe sizes and colours people pick
  • Arcade partsEvery order since the very first one
  • HouseplantsThe seasons, year after year
  • CyclingWhere parcels go, and what shipping costs
Read-only accessHawkeyed never writes to your store
Every order since day oneYour full history, not a sample
Live within secondsWebhooks, plus a check every 3 hours
Your time zone and currencyDays end when your store's do
Built for BigCommerceInstalls from the control panel
Six ready on day one

The whole store, on every dashboard.Pick a lens, or all six.

Each template covers sales, customers, products, stock, fulfilment, markets and history, cut into sections, with 32 to 39 cards and its own map.

39

cards in Command Center, the store seen through today and this month.

A turning globe with arcs

Sections

1 of 7

Figures from Hawkeyed's example store, Juniper Supply Co. (outdoor gear, synthetic data).

Explore the templates

One copy of your store.Exact, live and read-only.

01

Your whole history

Every order since your first, with every line, shipment, refund and customer. Not a sample, not the last 90 days.

Orders copied52,880

Back to October 2023

02

One definition of revenue

Which orders count, how refunds and currencies are handled, when a day ends. Decided once, used by every card.

  • Shipped and completed
  • Cancelled and declined
  • Incomplete checkouts

03

Live within seconds

Webhooks bring every new order, refund and stock change in as it happens, and a check every 3 hours catches anything missed.

  • Order #152880 now
  • Refund on #152841 2 min
  • Stock: Double Pad 5 min

04

Read-only, always

Hawkeyed reads your store and never writes to it. Uninstall, and everything it copied is deleted.

Orders: read Products: read Customers: read Writes: none
How the numbers are counted
Kestrel

Meet Kestrel. Ask anything, get the number, the chart and the why.

Type a question the way you'd ask a colleague. Kestrel, your store's analyst, queries your own copy of the store, answers with exact figures in your currency and time zone, and builds a chart you can keep.

  • Every figure comes from a query on your data, never a guess
  • Charts and tables it builds can go straight onto a dashboard
  • Asks when a question could mean two things
Meet Kestrel
KestrelJuniper Supply Co.

How did the last 30 days go, and where did the money come from?

Ran 2 queries on 52,880 orders · 0.6 s

Revenue was $430,060, up 8.0% on the 30 days before, from 1,868 orders at $230.23 on average. 34% came from outside the US, led by Canada.

Revenue by country

Last 30 days
  • United States$282K
  • Canada$43K
  • United Kingdom$33K
  • Australia$23K
  • Germany$15K
Add to Command Center Show the query
Ask a follow-up…

Hidden in your history.Found in one look.

Every card, explained

The map through time. Press play and watch the store spread across the world, one year at a time.

How new products take off. Every launch of the last two years against a typical one at the same age.

The options people choose. Sizes, colours and add-ons, and how often people say no.

Who stays. Each month's new customers, and how many buy again.

What customers tell you. The notes left at checkout, and the words that keep coming up.

Figures from Hawkeyed's example store, Juniper Supply Co. (outdoor gear, synthetic data).

Reports and alerts

The numbers come to you.Before you think to look.

A weekly report written from your own dashboards. An alert at 7am when a best seller sells out, refunds spike or a day is unusually quiet. Or any rule you write in a sentence.

  • Daily, weekly or monthly, in your time zone
  • Built-in alerts for sales, refunds and stock
  • Every figure checked against your data before it's sent
Reports and alerts
InboxJuniper Supply Co.
  • Weekly sales reportMon 7:00Revenue $96,410, up 6% on last week. Canada keeps climbing.
  • Out of stock: Double PadSun 7:00Your best seller this month sold out. It was selling 6 a day.
  • Refunds above usualSat 7:009 refunds yesterday against an average of 2.4 a day.
  • Monthly margin reviewNov 1Gross margin 50.2% on 100% of product sales with a cost.

Every region.Six ways to see it.

A globe that turns until you touch it, the regions gaining and losing, loyal customers on the map, which brand wins where, delivery costs by state, and a 3D map that plays through the years. Click any region for its numbers, or filter the page to it.

See the maps

Hawkeyed, answered.

What does Hawkeyed need from my store?
Read-only access, approved when you install it from BigCommerce. Hawkeyed reads orders, products, customers, inventory and settings, and never changes anything in your store.
How long does the first import take?
Minutes for most stores, even with years of orders. Orders arrive newest first, so this month's numbers are ready while the rest of your history is still copying. You can browse the six dashboards on an example store while it runs.
Will the numbers match BigCommerce?
They're built from the same orders, with one stated definition: counted orders leave out archived, incomplete, cancelled and declined ones, and refunds are shown separately rather than netted. Every card says how it's counted.
Can my whole team use it?
Yes. Everyone who can open apps in your BigCommerce control panel can use Hawkeyed with their own login. Dashboards are shared across the team; chats are private unless shared.
What happens if I uninstall?
Hawkeyed stops reading your store and deletes the copy it made, along with dashboards, chats and reports.

See your store the way it really is.In about ten minutes.

Install on BigCommerce
  • Your whole order history, imported in minutes
  • Six dashboards ready the moment it's done
  • Read-only: nothing in your store changes