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Kestrel

An analyst that knows your store, and answers in plain language.

Kestrel reads your store's own data, answers with exact figures, builds the chart you asked for and remembers how your business works.

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KestrelJuniper Supply Co.
Which discount codes brought in new customers last month?
Read your store's orders

WELCOME10 brought the most: 212 first orders worth $41,380. FREESHIP came next with 96, and its buyers spent more each: $226.40 against $195.20.

WELCOME10$41,380
FREESHIP$21,730
SPRING15$9,640
Ask a follow-up…

Try it here

Kestrel's first answer, on an example store.

The question it asks for you the moment your store is in, answered from the store's own numbers, with the dashboard beside it.

Skip past the example store
Hawkeyed · Juniper Supply Co. (example store)

Ask

Ask the way you'd ask a person.

No reports to configure and no query language. Kestrel turns the question into a query on your copy of the store and answers with the figures.

  • Follow-ups keep the context of the chat
  • Attach a CSV, PDF or image to compare with
  • @-mention a dashboard or a card
Do repeat customers spend more than one-time buyers?
Your repeat customers spend 2.3× more a year than one-time buyers: $412 against $178, across 9,104 customers.

Spend a year, per customer

Repeat customers$412
One-time buyers$178

Exact

It shows its work.

Every answer lists what Kestrel read and counted, and uses the same definitions as the dashboards, so the figure in the chat matches the figure on the page.

How Kestrel got there

  1. 1Read 30 days of orders that count as sales
  2. 2Grouped them by customer, first order against repeat
  3. 3Compared with the 30 days before
  4. 4Checked the total against the dashboards: $503,510

Builds

It builds the chart, then keeps it.

Ask for a view and Kestrel makes a card with the right chart. Save it to a dashboard and it updates with your data like any other card.

Make me a card of refunds by reason, last 90 days.
Refunds by reason Add to a dashboard
Wrong size$4,180
Damaged in transit$2,240
Changed mind$1,630
Arrived late$940

Remembers

It learns your business.

Tell Kestrel how you work once: your target, your seasons, what a good week means. It remembers, and you can read and edit everything it keeps.

About this business
  • We sell outdoor gear; winter is our big season.
  • Our monthly target is $650,000.
  • A good week is over $140,000.
  • Weeks start on Monday.

Everything in Kestrel at a glance.

Plain language

Questions in your words, answers in sentences with the figures in them.

Your data only

It reads your store's copy, one store at a time, read-only.

Charts and cards

Any answer can become a card on a dashboard.

Memory

What you tell it about your business, kept and editable.

Attachments

Bring a supplier CSV, a PDF or a screenshot into the question.

Research

It can look things up on the web when a question needs it.

Questions merchants ask

What sold best this week, and what's slowing down?Why are sales behind today?Which customers are due to order again?What share of revenue comes from repeat customers?Which products are running out at this pace?How did Black Friday compare with last year?Which coupon brought the most new customers?What's my average order by country?

More of Hawkeyed

Dashboards Six whole-store lenses, 88 live cards.Alerts & reports Watches the store, tells you what moved.Explorers Every order, customer and product, searchable.Data & accuracy An exact, live copy of your whole store.

Know your store, exactly.

Hawkeyed is in early access for BigCommerce stores. Join the list and we'll set your store up with you, one by one.

Join early accessSee how it works