Reports and alerts.Numbers that come to you.
A report every Monday, written from your own dashboards. An alert at 7am when something moves that shouldn't. Set them up in a form, or ask in a sentence.
- Weekly sales reportMon 7:00Revenue $96,410, up 6% on last week. Canada keeps climbing.
- Out of stock: Double PadSun 7:00Your best seller this month sold out. It was selling 6 a day.
- Refunds above usualSat 7:009 refunds yesterday against an average of 2.4 a day.
- Monthly margin reviewNov 1Gross margin 50.2% on 100% of product sales with a cost.
Your week at Juniper Supply Co.
Revenue
$96,410
+6%
Orders
418
+3%
New customers
189
−4%
- • Canada grew for the fifth week in a row; it's now 10% of revenue.
- • Double Pad sold out on Saturday after its best week this year.
- • Orders with a discount averaged $41 less than full-price orders.
A report that reads like a colleague wrote it.
Pick a dashboard or a question, how often, and who gets it. Kestrel writes the report from fresh queries each time: the headline numbers, what changed and what's worth a look.
- Daily, weekly or monthly, in your store's time zone
- From any dashboard, a template or the whole store
- To the inbox and by email, for anyone on the team
Your week at Juniper Supply Co.
Revenue
$96,410
+6%
Orders
418
+3%
New customers
189
−4%
- • Canada grew for the fifth week in a row; it's now 10% of revenue.
- • Double Pad sold out on Saturday after its best week this year.
- • Orders with a discount averaged $41 less than full-price orders.
Any number, any threshold, in a sentence.
Write the rule yourself, or tell Kestrel what to watch. It writes the check, tests it on your data so you know what it would have said, and runs it every morning.
- “When daily refunds pass $500”
- “When a product sells more than 50 in a day”
- Tested on your data before it's saved
Alert me when daily refunds pass $500.
Refunds over $500 in a day
- Measures
- Money refunded yesterday, store time
- When
- Above $500.00
- Checked
- Every morning at 7:00
- Tells
- Inbox and email, the whole team
Tested on your data: yesterday was $412.30, so it wouldn't have fired.
The things you'd want to know first thing.
Without setting anything up, Hawkeyed watches for an unusually strong or weak day for that weekday, a spike in refunds, and best sellers that sold out, and tells the people who asked to hear about it.
- Compared with the same weekday over four weeks
- Only when the change is big enough to matter
- Each person chooses which ones they get
- Weekly sales reportMon 7:00Revenue $96,410, up 6% on last week. Canada keeps climbing.
- Out of stock: Double PadSun 7:00Your best seller this month sold out. It was selling 6 a day.
- Refunds above usualSat 7:009 refunds yesterday against an average of 2.4 a day.
- Monthly margin reviewNov 1Gross margin 50.2% on 100% of product sales with a cost.
Checked
7:00
Every morning in your store's time zone, about the day before.
Compared with
4 weeks
Of the same weekday, so a quiet Sunday isn't an alarm.
Sent to
Inbox + email
For the people you choose, or the whole team.
Reports and alerts, answered.
Who writes the reports?
When do alerts run?
What do the built-in alerts watch?
Where do they arrive?
Start the week knowing.Not finding out.
- Your whole order history, imported in minutes
- Six dashboards ready the moment it's done
- Read-only: nothing in your store changes