hawkeyed
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Dashboards.The whole store, card by card.

More than 140 cards on your own data, from today's orders to your very first one. Each one interactive, each one explained, each one a click away from Kestrel.

Install on BigCommerceFree to start. Read-only access to your store.
Read-only accessHawkeyed never writes to your store
Every order since day oneYour full history, not a sample
Live within secondsWebhooks, plus a check every 3 hours
Your time zone and currencyDays end when your store's do
Built for BigCommerceInstalls from the control panel
Templates

Six dashboards that cover the whole store.

Command Center, Growth Studio, The Long View, Profit Lab, Operations Deck and Market Explorer. Each one spans sales, customers, products, stock, fulfilment, markets and history, through a different lens.

  • 32 to 39 cards each, cut into numbered sections
  • A navigator that follows you down the page
  • Ready the moment your import finishes
See the six templates
Page controls

One set of controls for every card.

Pick the dates and what to compare with, then narrow the whole page by channel, country, state, order status, payment method, order source or currency. Every card follows.

  • Compare with the period before or the same dates last year
  • Filters save with the dashboard for the whole team
  • Click a region on a map to filter the page to it
Last 30 daysOct 3 – Nov 1vs Period beforeCountryUnited States, CanadaChannelOnline store Add a filter
Headline tiles

Numbers that move together.

Tiles at the top of each section show where things stand against the comparison. Click one and the main chart switches to it; hover the line to read any day.

  • Revenue, orders, average order and customers
  • Profit, history, growth and operations versions
  • Every change is a real comparison, never a target
Revenue↑ 8.0%

$430,060

Orders↑ 2.2%

1,868

Average order↑ 5.6%

$230.23

Customers↑ 0.8%

1,619

Explained

Every card says what it counts.

Open About on any card for what it shows, how it's worked out and what to do with it, in plain words. Ask, and Kestrel opens beside the page with that card as context.

  • Written for people, not analysts
  • The same definitions on every card
  • Ask a follow-up without leaving the dashboard
About this cardJuniper Supply Co.

Products that grow the basket

Products ranked by the average value of the orders they're in, against the store's average order.

How it's counted

Orders containing the product in these dates (at least five). Each order counts once per product.

Ask Kestrel about this card
Your dashboards

Make them yours, for the whole team.

Start from a template or from nothing. Add cards from the library or ones Kestrel built, drag them into place, resize them, and share the result with everyone on your store.

  • Drag, resize and add sections
  • Icons and colours in the sidebar
  • Export a dashboard as a file, import it on another store
DashboardsJuniper Supply Co.
  • Command Center
  • Black Friday
  • Wholesale
  • Inbox 2

140+ cards.Grouped by what they answer.

Ask for one that isn't here

Right now

  • Headline tiles that steer the main chart
  • Performance against the period before or last year
  • Today against the same day last week
  • The month's pace and where it's heading
  • Latest orders, refreshed every 30 seconds
  • Why revenue changed: more orders or bigger ones

Sales

  • Best sellers with 12 weeks of units
  • Sales channels and channels month by month
  • Order sizes and price points that sell
  • Products that grow the basket
  • How people pay and where they order
  • Discounts and the codes behind them

Customers

  • Customer groups by recency, frequency and spend
  • Who's due to order again
  • Cohorts: who stays, month after month
  • From the first order to the tenth
  • Lifetime value by cohort
  • The email list and accounts that never ordered

Products and stock

  • Categories, brands and their products
  • Bought together, and options people pick
  • Gross margin by year and by brand
  • Running out, and stock that isn't moving
  • What's on the shelf, at cost and at price
  • Rising and fading, classics and launches

Fulfilment

  • What's waiting on you, and for how long
  • From order to door: ship speed
  • Shipping methods, year by year
  • What shipping costs your buyers
  • Sales tax collected by state
  • Refunds, their reasons and hotspots

History

  • Every year side by side
  • The store's records and on this day
  • Seasons heat map across the years
  • A year of days, and the unusual ones
  • Brand race and brand mix over time
  • A time machine through every year

Figures from Hawkeyed's example store, Juniper Supply Co. (outdoor gear, synthetic data).

Dashboards, answered.

Where do the numbers come from?
From Hawkeyed's own copy of your store, kept current by BigCommerce's webhooks. Nothing is sampled or estimated; each card says exactly how it's counted.
Can I change a dashboard?
Yes. Add any card or section, drag to rearrange, resize width and height, rename it, give it an icon and colour, duplicate it, or export it as a file to share.
Do filters apply to every card?
Every card built on orders follows the page's dates, comparison and filters (channel, country, state, status, payment method, order source, currency). The few that aren't built on orders, like stock on the shelf, say so.
Can I get a card that isn't in the library?
Ask Kestrel. It builds the chart or table from your data, checks it runs, and adds it to the dashboard you're on.

Your store, on six dashboards.Ready when your import is.

Install on BigCommerce
  • Your whole order history, imported in minutes
  • Six dashboards ready the moment it's done
  • Read-only: nothing in your store changes