Meet Kestrel.Your store's analyst.
Ask about your store the way you'd ask a colleague who knows every order. Kestrel queries your own data, answers with exact figures, and builds the chart to keep.
How did the last 30 days go, and where did the money come from?
Revenue was $430,060, up 8.0% on the 30 days before, from 1,868 orders at $230.23 on average. 34% came from outside the US, led by Canada.
Revenue by country
Last 30 days- United States$282K
- Canada$43K
- United Kingdom$33K
- Australia$23K
- Germany$15K

Why a kestrel
It hovers in one place and sees the smallest thing move.
A kestrel holds still in the wind above a field and spots a mouse in the grass from twenty metres up. Kestrel does the same over your store: it sits on a live copy of every order, customer and product, and when you ask, it finds the exact number, the one product that moved, the customers who went quiet.
You'll know it by the dark stripe under its eye, the mark every kestrel has. It's the same eye that's in Hawkeyed's logo.
Every figure comes from a query on your data.
Kestrel writes the query, runs it on your copy of the store, and answers from the result in your currency and your store's days. Ask to see the query and it's there.
- Read-only, and only ever your store's data
- The same definition of revenue as every dashboard
- No figure without a query behind it
SELECT billing_country AS country, sum(total_inc_tax) AS revenue, count() AS orders FROM orders WHERE counted AND day BETWEEN '2026-10-03' AND '2026-11-01' GROUP BY country ORDER BY revenue DESC
It builds the card, then adds it to the dashboard.
Ask for a chart and it builds one from a single query, tests it on your data, and adds it to the dashboard you're looking at. Ask it to change the card later and it edits it in place.
- Lines, columns, bars, tables, maps, gauges, funnels
- Follows the page's dates and filters like any card
- Opens from any card with that card as context
When a question could mean two things, it asks.
'Best customers' by spend or by orders? 'This year' calendar or fiscal? Rather than guess, Kestrel offers the choices and waits for yours.
- Answers with options, not assumptions
- Picks up the conversation where you left it
- Learns your answer if you tell it to remember
Who are my best customers?
Best by which measure?
Tell it once. It remembers.
Channels that mean wholesale, a category to leave out, when your year starts. Facts Kestrel keeps about your business, plus instructions each person sets, go into every answer.
- A memory you can read and edit
- Personal instructions for each teammate
- Never carries one chat's request into another
- Wholesale orders come through the Boulder shop channel
- The fiscal year starts in February
- Leave the 'Samples' category out of best sellers
- Report in USD; the Canadian store converts at checkout
Added from your chats, or by you. Used in every answer; edit them any time.
Built for daily use.Not a demo.
Attachments
Drop in a supplier price list, a PDF or a screenshot and ask about it next to your data.
Mentions
Point at a product, customer, order or dashboard with @ and it's in the question.
Skills
Save the questions you ask every week and run them in one click, or share them with the team.
Research
When a question needs the outside world (a holiday, a competitor, a trend), it looks it up and says so.
Voice
Ask out loud from the shop floor; the question is typed for you.
Share and export
Share a chat with a teammate, pin the ones you come back to, export an answer as a document.
Also from a sentence
“Send me a sales summary every Monday at 7am” and “alert me when daily refunds pass $500” become a scheduled report and an alert, checked on your data first.
Reports and alertsFigures from Hawkeyed's example store, Juniper Supply Co. (outdoor gear, synthetic data).
Kestrel, answered.
Can it make numbers up?
Can it change my store?
What can it build?
Which AI model does it use?
Does it remember earlier chats?

Ask Kestrel anything.It knows every order.
- Your whole order history, imported in minutes
- Six dashboards ready the moment it's done
- Read-only: nothing in your store changes