Meet Kestrel.Your store's analyst.

Ask about your store the way you'd ask a colleague who knows every order. Kestrel queries your own data, answers with exact figures, and builds the chart to keep.

Install on BigCommerceFree to start. Read-only access to your store.
KestrelJuniper Supply Co.

How did the last 30 days go, and where did the money come from?

Ran 2 queries on 52,880 orders · 0.6 s

Revenue was $430,060, up 8.0% on the 30 days before, from 1,868 orders at $230.23 on average. 34% came from outside the US, led by Canada.

Revenue by country

Last 30 days
  • United States$282K
  • Canada$43K
  • United Kingdom$33K
  • Australia$23K
  • Germany$15K
Add to Command Center Show the query
Ask a follow-up…
Read-only accessHawkeyed never writes to your store
Every order since day oneYour full history, not a sample
Live within secondsWebhooks, plus a check every 3 hours
Your time zone and currencyDays end when your store's do
Built for BigCommerceInstalls from the control panel
Kestrel, a small clay falcon with a lime-green eye and a dark stripe under it

Why a kestrel

It hovers in one place and sees the smallest thing move.

A kestrel holds still in the wind above a field and spots a mouse in the grass from twenty metres up. Kestrel does the same over your store: it sits on a live copy of every order, customer and product, and when you ask, it finds the exact number, the one product that moved, the customers who went quiet.

You'll know it by the dark stripe under its eye, the mark every kestrel has. It's the same eye that's in Hawkeyed's logo.

Exact answers

Every figure comes from a query on your data.

Kestrel writes the query, runs it on your copy of the store, and answers from the result in your currency and your store's days. Ask to see the query and it's there.

  • Read-only, and only ever your store's data
  • The same definition of revenue as every dashboard
  • No figure without a query behind it
QueryJuniper Supply Co.
SELECT billing_country AS country,
       sum(total_inc_tax) AS revenue,
       count() AS orders
FROM orders
WHERE counted
  AND day BETWEEN '2026-10-03' AND '2026-11-01'
GROUP BY country ORDER BY revenue DESC
14 rows · read-only · your store only0.31 s
Charts you keep

It builds the card, then adds it to the dashboard.

Ask for a chart and it builds one from a single query, tests it on your data, and adds it to the dashboard you're looking at. Ask it to change the card later and it edits it in place.

  • Lines, columns, bars, tables, maps, gauges, funnels
  • Follows the page's dates and filters like any card
  • Opens from any card with that card as context
Asks first

When a question could mean two things, it asks.

'Best customers' by spend or by orders? 'This year' calendar or fiscal? Rather than guess, Kestrel offers the choices and waits for yours.

  • Answers with options, not assumptions
  • Picks up the conversation where you left it
  • Learns your answer if you tell it to remember
KestrelJuniper Supply Co.

Who are my best customers?

Best by which measure?

Most spent, all timeMost orders in the last 12 monthsHighest average orderLongest with the store
Knows your business

Tell it once. It remembers.

Channels that mean wholesale, a category to leave out, when your year starts. Facts Kestrel keeps about your business, plus instructions each person sets, go into every answer.

  • A memory you can read and edit
  • Personal instructions for each teammate
  • Never carries one chat's request into another
RememberedJuniper Supply Co.
  • Wholesale orders come through the Boulder shop channel
  • The fiscal year starts in February
  • Leave the 'Samples' category out of best sellers
  • Report in USD; the Canadian store converts at checkout

Added from your chats, or by you. Used in every answer; edit them any time.

Built for daily use.Not a demo.

Attachments

Drop in a supplier price list, a PDF or a screenshot and ask about it next to your data.

Mentions

Point at a product, customer, order or dashboard with @ and it's in the question.

Skills

Save the questions you ask every week and run them in one click, or share them with the team.

Research

When a question needs the outside world (a holiday, a competitor, a trend), it looks it up and says so.

Voice

Ask out loud from the shop floor; the question is typed for you.

Share and export

Share a chat with a teammate, pin the ones you come back to, export an answer as a document.

Also from a sentence

“Send me a sales summary every Monday at 7am” and “alert me when daily refunds pass $500” become a scheduled report and an alert, checked on your data first.

Reports and alerts

Figures from Hawkeyed's example store, Juniper Supply Co. (outdoor gear, synthetic data).

Kestrel, answered.

Can it make numbers up?
It's told never to state a figure it hasn't queried in the same conversation, and every number in an answer comes from a query on your copy of the store. Open the query to see exactly what it ran.
Can it change my store?
No. It runs read-only queries on Hawkeyed's copy of your data, and only ever your store's. It can't reach BigCommerce or anyone else's data.
What can it build?
Line, column and bar charts, headline figures, tables (with product images), areas, donuts, funnels, maps and gauges, each built from one query, tested on your data, and added to a dashboard when you ask.
Which AI model does it use?
Claude by default, the model we found most careful with numbers. Your team can pick another available model per chat.
Does it remember earlier chats?
Each chat stands on its own, so an old request is never mistaken for a new one. What it should always know about your business goes in its memory and your instructions, which you can edit.

Ask Kestrel anything.It knows every order.


  • Your whole order history, imported in minutes
  • Six dashboards ready the moment it's done
  • Read-only: nothing in your store changes